SolarReserve

SolarReserve builds utility-scale solar power plants to deliver clean and renewable energy. Backed by top tier financial firms and supported by an exclusive worldwide license from United Technologies, the company recently secured $140 million in venture capitol.

To capitalize on this exciting time and the push towards renewable energy, Guftagu Creative was asked to do SolarReserve’s brand identity redesign, graphic standards, redesign their website and create an artist rendering of their solar plant, which will be completed as early as 2013.

The contemporary brand uses an abstract symbol representing a combination of heliostats (large tilting mirrors) and the shape of the sun – two major components to this sustainable technology.