MindMedia

Due to our hectic schedules, many of us forget to take time to relax. To help address this problem, MindMedia developed a tool called Mindscape – a pre-programmed mp3 player designed to help with meditation, sleep, and/or relaxation.

As a start-up company, Mindscape needed a strong brand that could translate easily to their products and packaging – one that encapsulated the health and well-being aspects of the company, but could also be taken seriously as a reliable technological device. Guftagu created their logo using the letter ‘m’ to create an abstract meditating figure, and also using color associated with relaxation. The identity was then applied to the product packaging.