Greenshops

Greenshops is a recently launched division of Fresh & Green, an online store selling green lifestyle products. Guftagu developed the brand identity for Greenshops, which is positioned to be a more hip, trendy line of green products.

The logo design is a reflection of this ‘lighter shade of green’ – contemporary, bright color and type merge to form an abstract Earth. The interlocking of the ‘g’ and ‘s’ plays off the sustainability aspects of this social enterprise.