City of Culver City

Culver City is going through an ongoing transformation. One area of the city in particular called the ‘Washington Corridor’ is getting a major facelift – new store facades, street medians, landscaping, and other pedestrian-friendly changes.

This project is called the Culver City Washington Area Improvement Plan (AIP), and Guftagu was awarded the challenge of creating a graphic identity and outdoor creative campaign to advertise this exciting transition.

A set of three light-pole banners was created with bright, colorful butterflies that highlight the words ‘Renew, Reshape, Recreate’ – communicating the rebirth of the neighborhood. Guftagu is continuing to work with Culver City on other outdoor and merchandise projects for the AIP.